Brand Sponsorship & Partnerships
Maximizing Value Through Strategic Partnerships
This service acts as a strategic matchmaker, connecting corporate partners with the right sports properties to create authentic and valuable alliances.
PROMOTE YOUR BRAND
Brand Sponsorship Program
We engineer powerful alliances between brands and sports, moving beyond simple sponsorship to create authentic connections with passionate fans.
Acting as a strategic matchmaker, we use data-driven insights to connect corporations with the right sports properties, ensuring every partnership is valuable and authentic.We unlock the full potential of sports partnerships by managing the entire process from audience analysis and deal negotiation to activation and ROI measurement.
BUILD A STRONGER TEAM
Fit & Audience Analysis
The process is data-driven from the start, using demographic and psychographic data to identify and validate the alignment between a brand’s target audience and a sports property’s fan base.
BUILD A STRONGER TEAM
Deal Structuring
The commercial team negotiates all aspects of the partnership agreement, including asset valuation, naming rights, kit sponsorships, co-branded activations, and digital integrations, to maximize value for both parties
BUILD A STRONGER TEAM
Activation & Integration
Nexathlon designs and executes the activation plan, bringing the partnership to life through on-site branding, in-content sponsorships, athlete endorsements, and social media cross-promotion.
BUILD A STRONGER TEAM
Measurement & Renewal
The service includes robust tracking of key sponsorship metrics, such as brand lift, media value equivalency (MVE), and audience engagement, to prove ROI and provide a data-backed case for partnership renewal and evolution.
GET IN ON THE GAME
Client Value Proposition
Brands gain authentic and meaningful access to highly engaged and passionate sports audiences, moving beyond simple advertising to create genuine connections. Clubs and athletes maximize their sponsorship revenue potential and forge deeper, more valuable relationships with their fan base and corporate partners.